Disney's Frozen has some major staying power as kids still just can't seem to let it go. And now the Walt Disney Company has figured out a new way to capitalize on the smash hit -- by bringing it to the ice, of course.
A Disney on Ice version of Frozen is officially in the works and will begin touring arenas in September. It's expected to be the largest Disney on Ice production yet featuring 39 performers and 20 snow machines to create a blizzard inside the arena. Disney is rushing to get this done and in such a hurry to get merchandise that they're flying it over from China instead of shipping it by boat which is much slower. In addition to the Disney on Ice production, the company is also in the process of developing a Broadway show. (New York Times)
photo: Walt Disney Animated Studios