You know that orange dust left on your fingers after you eat a bag of Cheetos? Well now there’s a real name for what those Cheetos fingers: Cheetle.
“Cheetle” is defined by Frito Lay, makers of Cheetos, as “that orange and red dust symbolic of true Cheetos fandom.” So now, when you’re sucking it off your fingers, you’ll know that you’re indulging in Cheetle.
And Cheetos is celebrating the newly coined term with a brand-new product covered in the stuff. Cheetos is releasing ready-to-eat popcorn “infused with Cheetle” and the finger-staining snack is available in both Cheddar and Flamin’ Hot flavors.