Has your online shopping habit gotten out of control since the pandemic started? There may be a few reasons for that. Shipra Gupta, a professor at the University of Nebraska-Lincoln, tells Vox that part of the need may be utilitarian - a functional urge to buy necessities that we think are scares. However, people are also hedonistic shoppers.
Three types of hedonistic shopping that are relevant right now, in the absence of human interaction are: “adventure shopping for stimulation and excitement,” “gratification shopping to enhance mood,” and “idea shopping to stay current with trends.”
Happy shopping!
Source: VOX
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