#FREE: Trade your CINCO DE MAYO stuff for some TOPO CHICO HARD SELTZER!

I'm all about you getting free stuff... and when you add in some tasty Topo Chico Cinco de Mayo fun to it, well, that makes it even better...

... and since my dad's nickname for me used to be TopoChico, well, this becomes even more hilarious!

CHICAGO, Apr. 27, 2022 – Every Cinco de Mayo, out come the hordes of sticky shot glass necklaces and fake mustaches that make your face itch. But this year, Topo Chico Hard Seltzer is setting the tone for a new kind of Cinco De Mayo celebration with The Topo Chico de Mayo Swap Shop. Fans will be able to trade in their cliche party tchotchkes–virtually or in-person–for new Topo Chico Margarita Hard Seltzer in the form of a rebate*.  

 “The only thing that should be cheesy about Cinco de Mayo is the queso, so Topo Chico Hard Seltzer is stepping in to do something about all those cheap, stereotypical party accessories,” said Matt Escalante, vice president of hard seltzers at Molson Coors Beverage Company. “At the Topo Chico de Mayo Swap Shop, fans can forget about the mediocre margaritas and tchotchkes and celebrate Cinco de Mayo in a refreshed way with Topo Chico Margarita Hard Seltzer.” 

Ready to pawn a Cinco de Mayo tchotchke? Between 4/27-5/8, 2022, head to www.topochicohardseltzerusa.com/swapshop or submit a photo of the item in question plus the word CINCO to number 73255 be rewarded with new Topo Chico Margarita Hard Seltzer* in the form of a rebate. Local fans in NYC can visit the pop-up Swap Shop May 4th and 5th from 3:00pm-9:00pm ET in the East Village at 1st Ave & E. 7th St. to swap in their party gear for a Topo Chico Margarita Hard Seltzer**. What constitutes a Cinco de Mayo tchotchke? Think shot glasses, taco-shaped hats, and anything that says ‘Cinco de Drinko’. See here for complete rules and additional details on store hours.  

For those who want to keep the Cinco party going, a reminder that Topo Chico Margarita Hard Seltzer variety pack is now available nationwide, year-round and features four exotic flavors that draw from beloved versions of the iconic Mexican drink. Flavors include Signature Margarita, Tropical Pineapple, Strawberry Hibiscus and Prickly Pear. Infused with notes of lime, salt and tequila flavors, each captures the balanced complexity of a margarita but in hard seltzer form. Visit the product locator, to find Topo Chico Margarita Hard Seltzer near you.  

Molson Coors Beverage Company produces, distributes and markets Topo Chico Hard Seltzer as part of an agreement with The Coca Cola Company. For more information about Topo Chico Hard Seltzer, including innovation news and product locator, visit topochicohardseltzerusa.com and follow @topochicohardseltzerusa on Instagram and Facebook, and @topochicohard on Twitter. 

*Rebate. Alcohol Purch. Req'd. Must be 21+. 4/27/22 – 5/8/22, or while supplies last. Valid only on one 12-pack of Topo Chico Margarita. Max $20.00 rebate per household. Valid only in AK, AZ, CT, DC, DE, FL, GA, IA, ID, KS, MA, MS, MT, ND, NE, NM, NV, NY, OK, OR, PA, RI, SC, TN, VT, WI, WY. Void where prohibited by law. Msg & Data rates may apply. Rebate via PayPal or Venmo. Cannot be combined w/ other offers. See offer for full details. 


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