Planters & Miller High Life Has A Dive Bar On Wheels

The Oscar Mayer Wienermobile may get all the attention, but this summer belongs to another iconic, food-shaped vehicle. The Planters NUTmobile, is a 26-foot long RV that’s shaped like a giant peanut, and it’s transforming into a reservation-only dive bar thanks to a collaboration with Miller High Life.

Starting this Friday (June 16th), you can make a reservation at what they’re calling “The Nuttiest Dive Bar.” It’s going to be in Milwaukee, Wisconsin, at the Miller brewery’s visitor center the week of July 9th. Those lucky enough to score a reservation will get the entire bar for an hour and a half for just $3.99, but the warm peanuts and cold beer are free.

Visitors 21 and up can try to book a spot and those that do can look forward to:

  • “An authentic dive bar smell that transports you to the closest Miller High Life”
  • A selfie wall to capture “all the nutty fun” going on, like a photo booth you might find at a dive bar.
  • A drop ceiling covered with dollar bills, a classic dive bar feature.
  • A jukebox, but not just any jukebox, this one is nut-shaped.
  • Dim lighting, to set the dive bar mood.
  • A warm nut machine with all the peanuts you can eat while you drink your Miller High Life beer.
  • Peanut and High Life-themed bar games, including cornhold, naturally.

Those who won’t make it to Milwaukee that week can still get in on the fun with some Nuttiest Dive Bar merch from the Miller High Life online shop.

Source: Food and Wine

Photo: Getty Images


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