Many Americans yearn for more adventure, but various factors keep them from pursuing their dreams. A recent survey of 2,000 U.S. adults reveals that 58% wish they were more adventurous. Interestingly, 41% have an adventure bucket list, with hopes of ticking off items by age 56.
Despite this desire, several barriers prevent people from getting out. Concerns include insects (56%), wildlife encounters (40%), getting lost (36%), bathroom needs (35%), and running out of food (19%) or water (34%).
Yet, the urge to explore remains strong. For instance, 25% of Americans want to climb a mountain, even though only 11% feel prepared for such a challenge. Similarly, 32% plan to visit a National Park in 2024, with Yellowstone, the Grand Canyon, and the Great Smoky Mountains topping their lists.
To overcome their fears, many are willing to try camping (35%), fishing (32%), hiking (26%), and road-tripping (25%). The survey, conducted by Talker Research and commissioned by Mountain House, also highlights different adventurer types. "Expert adventurers" (11%) spend an average of 18 days a month outdoors, enjoying activities like camping, hiking, and hunting. "Average adventurers" (16%) prefer stargazing and feel most at peace outside.
One-third of respondents identify as "social adventurers," venturing outdoors with friends and family, while 19% are "inside cats" who avoid the outdoors. Key traits of an adventurer include a love for nature (63%), curiosity (44%), and high energy (40%).
Moreover, food preparation is crucial for adventurers, with 35% prioritizing meal planning. Jim Cohen, CEO of Mountain House, emphasizes the importance of convenient, comforting meals for outdoor experiences.
Overall, 94% of respondents regularly connect with nature, with 40% spending more time outdoors than five years ago. They prioritize good weather, engaging activities, and enjoyable company for their adventures. As Cohen notes, the outdoors offers diverse opportunities for everyone to unwind and explore.
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