David Wellisch is CEO & Co-Founder of Collage Group, a consumer insights and intelligence company with a focus on research exploring race/ethnicity, generation, sexuality and gender. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 200 brands in across 15 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of multicultural consumer insights and marketing strategies.
Prior to Collage Group, David was the founder, vice president and general manager of AOL Latino, AOL’s Hispanic service. He was responsible for the entire operation, including overseeing programming, product development, customer service, brand and acquisition marketing, strategy and business development. At its peak, AOL Latino produced $130MM in revenue from subscriptions and advertising. David was also Executive Director of strategy at AOL’s web properties.
Before AOL, he worked in private equity at Allied Capital and strategic consulting at Gemini Consulting. Originally from Ecuador, David holds an undergraduate degree from Brown University and an M.B.A. from Harvard Business School. Currently, he sits on the Board of Trustees for Georgetown Day School in Washington, D.C. David is also a member of the Washington, D.C. chapter of the Young President’s Organization. David is married, has three awesome kids, and currently lives in Washington, D.C.
Collage Group is the leading consumer research, analytics and advisory partner to more than 200 top brands who rely on us to understand and win America’s diverse consumers. Our in-culture team is passionate about unpacking applicable insights across race/ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments: Hispanic, Asian, Black, Millennial, Gen Z, LGBTQ+ and Women. We help brands achieve Cultural Fluency, the organizational ability to use culture to connect effectively and efficiently across consumer segments. Through the Collage Group Programs – Multicultural, Generations, LGBTQ+ & Gender – and our custom research and advanced data and tools – CultureRate:Brand, CultureRate:Ad, Instant Insights and Market Profiler – we partner with brands build authentic connections in a changing and diverse demographic environment.