The Harris Poll just released their 30thannual EquiTrend Study, which rates brands in such industries as media, travel, financial, entertainment, restaurants and more. The report looks at three main factors when judging a brand’s equity, Familiarity, Quality and Purchase Consideration, and those with the highest levels were dubbed “Brands of the Year.”
Overall, 80 companies have earned “Brand of the Year” honors this year, with more than 77,000 U.S. consumers assessing more than 3,000 brands across more than 300 categories.
As for some of the other top brands:
Five Guys Burgers & Fries – Burger Restaurant
The Cheesecake Factory and Texas Roadhouse (tie) – Casual Dining Restaurant
Keurig Coffee Makers - Coffee Makers
Disney Cruise Line and Royal Caribbean International (tie) – Cruise Lines