Facebook Experiments with Dislike Emoji

Facebook users have been in two camps regarding the possibility of installing a Dislike button.

Now there’s a compromise.

Without a lot of fanfare from Facebook, some users of Messenger are finding they can access a Reactions list that includes Dislike. If you and your friends are in a chat, you can respond to a message in the thread with a choice of emojis. Yes, Thumbs Down is one of the options – along with Thumbs Up and faces expressing love, LOL, wow, sad and angry.

Messenger will also keep a running total of how many of each Reaction a message gets – and you can tap a message to see the list of folks who responded with each emoji.

What’s the point? Why add such a limited Dislike button?

The answer seems to be that a general Dislike button adds too much negativity to the social platform. But letting users respond to messages in a thread – even with Thumbs Down – will help plan activities

Let’s say you and your friends want to go out to eat, but need to agree on a destination. Everyone can weigh in on various restaurant recommendations, and Messenger will keep score.

It remains to be seen whether this experiment will become available throughout Messenger.

Either way, Dislike is not coming to your Facebook news feed. As of last week, it’s been one year since other Reactions became universally available there. Those options still are limited to emojis for Like, Love, Ha-ha, Wow, Sad and Angry.

Dave Arlington

Dave Arlington

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