The "Big Game" this year will look a little different as a number of huge advertisers will not be paying top dollar for ads to run during one of the most watched televised events of the year. The reason? They are donating their money to help fund COVID-19 vaccination awareness to the public. This is a move I applaud, as there is still so much uncertainly among the populations on the efficacy and safety of the vaccine. Budweiser has joined Pepsi in forgoing their "Big Game" ads and donating the approximate $5.5 million they would have spent for a 30 second ad during the football game.