Brand loyalty is pretty important to a lot of people, and a new report reveals which brands must be satisfying customers becaue they are currently considered the most valuable in the world.
Global brand consultancy BrandZ’s annual report reveals that Google, which is owned by Alphabet, is now the world’s most valuable brand, with a value of $302 billion, narrowly taking top honors from Apple, which is worth $301 billion.
Overall, Chinese brands are doing better than U.S. brands, with 14 Chinese brands appearing in the Top 100, which is up from just one in in 2006. Overall, the Top 100 brands grew a record 21% in value, which brings their value to a staggering $4.4 trillion.
The BrandZ Top 10 Most Valuable Global Brands 2018