Everybody has those friends who fill their Facebook and Instagram feeds with vacation photos, and, as you suspect, a lot of them are probably doing it to make you feel bad. According to the 10th annual 2018 Vacation Confidence Index, released by Allianz Global Assistance, 65% of folks admit to posting vacation photos in order to make others jealous, and another 51% do it just to compete with others who post vacay shots.
And it sounds like folks probably don’t have to be all that jealous because some folks aren’t necessarily being truthful with their photos. In fact, 36% of Millennials admit to deceiving followers by posting images that make their trip look better than it is. What’s more, 15% of Gen Xers and 5% of Baby Boomers are also guilty of this practice.
But social media does play a role in influencing others’ travel choices. About 30% of all age groups say their travel plans are somewhat or very influenced by social media posts, with that number going up to 51% for Millennials. Facebook is the social media that influences people the most (49%), followed by Instagram (35%), Pinterest (19%) and Twitter (13%).