Burberry Burned Over $35 Million Of Clothes Last Year!
Burberry, the high-end fashion brand known for its famous checked pattern, destroyed over $36.5-million worth of clothes in 2017. And in the last five years, the label has destroyed $65-million of products, according to “The Times” in the U.K. The paper reports that luxury brands destroy unsold merchandise to keep it from being sold at a discount on the gray market to the “wrong people.”
But Burberry claims this practice of destroying excess stock is common in the retail industry and that they tried to act in a “responsible” manner when getting rid of the stock, and there were “careful processes in place” to minimize waste. They say they take the issue of waste “extremely seriously” and use special incinerators to harness the energy.
“Burberry has careful processes in place to minimize the amount of excess stock we produce,” a Burberry spokesperson explains. “On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”
They may be burning clothes in a responsible manner, but it still seems extreme to destroy perfectly good luxury threads just to keep them from ending up on the racks at Marshall’s and TJ Maxx. According to “The Times,” the brand Temperley claims their unsold clothes are donated to charity or sold at a discount outlet, which seems a lot more reasonable than trashing $36.5-million of those lovely clothes.