Netflix Is Testing Out Playing Trailers In Between Episodes!
By @TobyChilliShow
For the past few years, Netflix has automatically started playing the next episode of a show as the last one was finishing, to increase the odds that people stay on the couch a little bit longer.
Now Netflix users might start to see ads for other shows during those countdown seconds, as the streaming giant has said it is testing out recommendations.
"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster,"
Netflix has also mentioned that viewers will be able to skip such ads for other shows.
A Netflix spokesperson said that the company does hundreds of tests a year to help people find content and added: "A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.
In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested."