Cereal lovers, you can now eat your old school favorite cereal and wear it too. Froot Loops has a fashion line now and it’s as rainbow-colored as the sugary breakfast itself. The clothing is a collaboration with UK brand AWAYTOMARS and it makes Froot Loops and Toucan Sam fashionable in the “Whatever Froots Your Loop” line.
“Let’s embark on a journey to a vibrant and wild reality with Kellogg’s Froot Loops and AWAYTOMARS,” the AWAYTOMARS x Froot Loops site reads. “Whatever Froots Your Loops’ is about being true to yourself and bringing joy and fulfillment to your everyday life.”
From staying up late to watch meteor showers to turning your spare bedroom into an art studio, we all have different things that inspire us. Kellogg’s Froot Loops and AWAYTOMARS gathered hundreds of designers from around the world to collaborate on a collection inspired by a colourful bowl of cereal. Every piece is playfully designed with one thought in mind - to inspire you to do Whatever Froots Your Loops. @frootloops #whateverfrootsyourloops #ad