Men Are Embarrassed To Order Vegetarian Food!

 

Meatless meals aren’t masculine, at least that’s what a bunch of British blokes think. 

According to new research, some men are actually embarrassed to order vegetarian food. Researchers talked with guys in the U.K. about why they feel pressured to choose meat when they’re dining out and it turns out, a lot of it has to do with feeling expected to be the “butchers and barbecuers.” 

The research team hopes to use these findings to help food manufacturers learn how men perceive meatless options so they can better market their products to them.

Source: Vice

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