These fancier frocks are still made with strategic openings for fetal monitors, IVs, anesthesia and nursing, so mom can look and feel put together in the delivery room, if she’s looking for a more stylish birth experience. Kim Roemer, a labor and delivery nurse who founded Posh Pushers with a colleague in 2011 after hearing patients complaining about the shapeless, scratchy sacks they were given in the hospital explains, “They’re basically functional hospital gowns, but they come in different sizes and are more comfortable.”
Social media has definitely helped boost the popularity of the trend. Because who wants to have their baby in a boring old hospital gown after seeing their friend on Insta wearing an adorable floral frock to have her darling daughter? And bringing your own makes for a much prettier first photo.