Social Media Is Very Important To Restaurants Now!
We all know lots of folks like to share photos of their food on social media, but a new poll shows just how bad things are getting.
A new UK poll, which could easily translate here, finds that 40% of diners post pictures of their meals on social media when they’re dining out, with more than a quarter doing so to impress friends and followers. In fact, sharing pics is so important that 20% of diners wish restaurants would install better lighting to improve the quality of their photos.
And it sounds like restaurants should be happy that folks are sharing pictures of dishes, because a restaurant's online presence is important to most diners. The poll finds that one-fifth of diners are influenced by a restaurant’s website and social media presence when choosing where to dine. Another 21% will check a restaurant’s website and social media accounts to see what their food looks like, with 15% not willing to go to a restaurant at all if they don’t have a social media presence online.