One Twitter user noticed that her Vans kept landing on the sole every time. So, she shared the discovery on Twitter. The user, @Ibelievthehype, wrote, "Did you know it doesn’t matter how you throw your vans they will land facing up."
People began to throw their Vans and share the videos. Many people discovered there's some truth to it. Though Vans has not commented on the challenge, some believe that the heavy soles and low overall design of many of the shoes may be why this is the case.