As if having food delivered to your home isn't already easy enough, Roku is teaming up with DoorDash to make ordering food through your TV an actual thing. The idea is that people planted on their couch watching TV like to order food -- they're not wrong. So, the companies are planning new interactive advertisements where a QR code will appear on the TV screen, allowing viewers to order food from the advertiser. Viewers can also enter their phone number to be sent a link that directs them to a DoorDash ordering page. So far, the first company to sign on to this new interactive advertising is Wendy's, which is trying to entice viewers to order through the TV by offering a $5 discount on orders of $15.
Source: The Takeout
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