Amazon has introduced an AI-powered feature to summarize product reviews, aiming to help customers make informed decisions more efficiently. This feature provides a concise paragraph summarizing the essence of numerous reviews, highlighting recurring product features and customer sentiment. Frequently used keywords are also spotlighted, giving potential buyers a quick overview of prevailing opinions about a product. Currently available to a select group of U.S. mobile shoppers, the tool intends to simplify the shopping experience by offering an overview without the need to read every review. However, the development raises questions about the trustworthiness of Amazon's AI in providing unbiased and comprehensive summaries. The impact of this advancement on consumers' shopping habits remains to be seen.
Source: Engadget
Photo: Getty Images