Apple made it official earlier today: It's set to unveil some new stuff at a Special Event next week which the company has dubbed "California Streaming."
Now, what does this mean?
Speculation from Apple-Watchers believe new iPhones are on the way, and Apple has been dropping hints about certain features coming to the next iteration of its iOS Operating System for the iPhone... including its partnership with Arizona, Connecticut, Georgia, Iowa, Kentucky, Maryland, Oklahoma, and Utah, who are among the first states to bring state IDs and driver’s licenses in Apple's Wallet to their residents... which will be game changing.
Industry observers also believe new iPads, Apple Watches and more are on the way, with design tweaks which will bring the Watch and other devices into the existing iPhone and iPad Air form factor. It's also believed that Apple will, again, up the game when it comes to video and photography with the iOS devices, meaning the best-in-class cameras will be on Apple's new iPhone and iPads.
However, Apple also has made SIGNIFICANT investments in streaming services. It's Apple Music and Apple Radio offerings - which are exclusive to the Apple ecosystem - have seen significant strides over the last year or so. It's Apple TV portfolio - distributed via it's Apple TV app - has seen the development of some pretty groundbreaking entertainment and programming. "Streaming" is a broad word for Apple - and it's a platform which the company intends to dominate with the popularity of it's devices as the ideal delivery platform. Will they highlight some recent acquisitions - or announce some new ones?
Will new Mac Laptops be a part of the rollout? Rumors say the tech giant is planning new computers in larger form factors with faster internal components which could help consumers to do that whole "streaming" thing even faster than before.
Whatever Apple is planning, it's aimed at the CREATIVE CLASS. The company recently expanded it's TODAY AT APPLE CREATIVE STUDIOS to DC and Chicago, programs aimed at teaching creatives how to use Apple's suite of products, software and more for virtually anything which can be streamed via the web... so could they be announcing a further expansion of this?
What about healthcare? Apple CEO Tim Cook has said openly he believes the company's legacy will be in how it revolutionized healthcare. The Apple Watch can already monitor heart rate, blood oxygen levels and more. It's also the portal for many of Apple's Fitness endeavours, and so observers believe Apple could be set to announce blood pressure monitoring, body temperature monitoring and more.
If there's anything we do know, it's Apple knows how to create the want, the desire and how to stoke the fires of FOMO... which ultimately leads to more and more people migrating to its devices for unique and exclusive experiences - and so, the world will be watching.
Photos/Graphics: Apple. Used under agreement.